The Olympic Games :: Olympics History Greek Olympia Essays

The Olympic Games The Olympic Games are an international sports festival that began in ancient Greece. The original Greek games were staged every fourth year for several hundred years, until they were abolished in the early Christian era. The revival of the Olympic Games took place in 1896, and since then they have been staged every fourth year, except during World War I and World War II. Perhaps the basic difference between the ancient and modern Olympics is that the former was the ancient Greeks' way of saluting their gods, whereas the modern Games are a manner of saluting the athletic talents of citizens of all nations. The original Olympics featured competition in music, oratory, and theater performances as well. The modern Games have a more expansive athletic agenda, and for two and one-half weeks they are supposed to replace the rancor of international conflict with friendly competition. In recent times, however, that lofty ideal has not always been attained. The earliest reliable date that recorded history gives for the first Olympics is 776 BC, although virtually all historians presume that the Games began well before then. It is certain that during the midsummer of 776 BC a festival was held at Olympia on the highly civilized eastern coast of the Peloponnesian peninsula. That festival remained a regularly scheduled event, taking place during the pre- Christian golden age of Greece. As a testimony to the religious nature of the Games, which were held in honor of Zeus, the most important god in the ancient Greek pantheon, all wars would cease during the contests. According to the earliest records, only one athletic event was held in the ancient Olympics--a foot race of about 183 m (200 yd), or the length of the stadium. A cook, Coroibus of Elis, was the first recorded winner. The first few Olympics had only local appeal and were limited to one race on one day; only men were allowed to compete or attend. A second race--twice the length of the stadium-- was added in the 14th Olympics, and a still longer race was added to the next competition, four years later. When the powerful, warlike Spartans began to compete, they influenced the agenda. The 18th Olympics included wrestling and a pentathlon consisting of running, jumping, spear throwing, discus throwing, and wrestling. Boxing was added at the 23rd Olympiad, and the games continued to expand, with the addition of chariot racing and other sports. In the 37th Olympiad the format was extended to five days of competition. The growth of the Games fostered "professionalism" among the competitors, and the Olympic ideals waned as royalty began to compete for personal gain,

Kierkegaard vs Sartre: An Existentialist Approach Essay

â€Å"Is live worth living? That depends on the liver,† is quite an anonymous, but knowledgeable, quote. Though this may seem a more modern way of viewing life itself, this quote actually resembles that of a much older perspective: that of an existentialist. Existentialism, is, essentially, the philosophy that life is meaningless, unless one defines that life. Two philosophers actively involved in this position were Soren Kierkegaard and Jean-Paul Sartre. While both can be considered existentialists, in that the quote above encompasses much of their beliefs, both of these men have significant differences in the way in which they view all fields of philosophy (metaphysics, epistemology, and axiology). However, though I am not personally an existentialist, my life in terms of existentialism has been influenced by both Kierkegaard and Sartre, despite their discrepancies. One major difference between the two is that Sartre is an atheist. This metaphysical position is the basis for many of Sartre’s existentialist opinions on other aspects of philosophy. To further explain, the fact that there is no God, leads to the fact that there is no such thing as human nature, and no common ground on which we would all be able to relate. In other words, human nature cannot be defined in advance, because it has not been thought out in advance by some higher being who would have created mankind. The fact that human nature does not exist indicates that each person’s meaning in life is discovered on his/her own, and each person forges his/her own destiny. With this active role in life, each person retains an individual burden which affects all others. Sartre wrote, â€Å"Man is condemned to be free; because once thrown into the world, he is responsible for everything he does,† and â€Å"Our responsibility is much greater than we might have suppos ed, because it involves all mankind.† Both of these quotes reflect this aspect of liberty and consequence which one faces. In contrast to Sartre’s atheism, Kierkegaard believed in God, and believed that a person’s relationship with God helped reveal and determine his/her life. Kierkegaard’s belief contained a â€Å"leap of faith† in God, because of an â€Å"objective uncertainty.† This was from the lack of hard proof of a God, and a lack of knowing God in an objective sense. This led Kierkegaard to believe that faith must involve inwardness; thus, the â€Å"leap† one must take in order  to fully believe in, and live a relationship with, God. Another subdivision of Kierkegaard’s objective uncertainty dealt directly with his epistemology, in truth. He wrote â€Å"Truth is subjectivity,† meaning an individual has its own final determinant in what is really real. The process of reaching this final determinant, for him, was to Exist: â€Å"†¦ Do not think as a thinker†¦ think as a living, real being†¦ think as Existence.† This is meant for a person to be an actor in life, instead of a spectator, and to think personally, consciously, and subjectively, as aforementioned. This is similar to Sartre’s opinion of independence and liberty in life. However, the view of human nature is blurred, as being subjective focuses on differences in existence: â€Å"†¦The task of the subjective thinker is to transform himself into an instrument that clearly and definitely expresses in existence whatever is essentially human.† Note that â€Å"whatever is essentially human† is not defi ned; it is left open for interpretation. Sartre, though he is not quite as detailed as Kierkegaard, does have a similarity in the aspect of Existing. For him, there are three types of being: â€Å"L’à ªtre-en-soi  (‘being-in-itself’), â€Å"L’à ªtre-pour soi (‘being-for-itself†)†, and â€Å"L’à ªtre-pour-autrui (‘being-for-others’).† All things that are, have being, but that being is only in-itself, and the being is totally self-contained and static, or inanimate. Existing is the process of progression and change, whereas being is merely a static state. Sartre’s existence is the process in which something â€Å"becomes what it will be,† which is not unlike Kierkegaard’s Existence and actualization. Sartre and Kierkegaard do not have many differences, for they are both existentialists and share many of the same broad views. I, in turn, share some of these concepts, and try to apply them to my own life. In terms of Sartre, because I am not an atheist, I believe that there is such a thing as human nature; however, I believe that we are â€Å"condemned to freedom.† Although each person may have mutual attributes with the next, the fact that  we exist in completely separate lives with completely separate experiences gives us the liberty and responsibility that Sartre mentioned. Keeping this in mind, my individual responsibility grows, as I take into consideration the effect and consequences that my decisions may have. In addition, Sartre’s variance of existence, in â€Å"becoming,† makes sense to me, because I am of the opinion that existing requires changing, progressing, and living to one’s potential, and not being static and self-contained. In the sa me way, Kierkegaard’s actualization process of Existing is also in my favor, as I am determined to be an actor, in place of a spectator, in life. I agree with existentialism in a broader sense, in that the fact that I exist precedes who I am. I was not born with the characteristics which I have now, nor with the values and beliefs which I have acquired since birth. I differ, however, in opinion, in that I am not the sole determinant of my future, that there are some things which I will not be able to change in my life, such as human nature and my genetic makeup. Nonetheless, after examining existentialism, I have come to the conclusion that it is a valid view on life itself, and what life means. The meaning of life is determined by its own liver, and this idea encompasses much of the philosophy of existentialism. Jean-Paul Sartre and Soren Kierkegaard both partake in this approach. Significant differences exist in many of the details, but many of these conceptions correlate with one another, and embody that philosophy. After having a more in-depth perspective, I have both agreed and disagreed on some of the aspects. However, I acknowledge and praise both the similarities and differences in opinions in not only Sartre and Kierkegaard, but in all aspects of life. For they are an indication of uniqueness, by being able to have independence and responsibility, by being able to Exist, to be actualized, to have existence precede essence, and to determine the meaning of life on one’s own.

Consumer Behaviour Essay

Art consumers in the modern world have increased their buying capacity of art as paradigms shifts to knowledge and information based concepts. Cultural diversity and technology are developing new forms of art and ways to market these art pieces to a wider range of art consumers. However, there is no room for complacency in art managers of art galleries. It is still best to incorporate sound motivational theories that guide marketing efforts towards being robust, effective and efficient. Three motivational theories had been highlighted forming a well-rounded strategy to approach art gallery marketing. Maslow’s heirarchy of needs gives a step-by-step escalation of man’s satisfaction levels. It was noted that although art cannot satisfy physiological needs, consumers can still be motivated to buy art as objects to satisfy their needs of self-esteem, belongingness and need to self-actualize. McGuire’s advice on motivating people offers looking into the cognitive and affective factors of man’s thinking process. The more art gallery marketing efforts cater to affective faculties of their consumers, the more selling will take place. And lastly, the theory of Freud has been chosen as another guidepost in defining what makes the consumer buy. Innate biological elements found in man such as sexual desires is the most commonly known Freudian motivation that is closely related to selling art. Construction of marketing strategies to sell art does not end in incorporating concepts from these motivation theories. These motivations must further zoom in on the consumer eventually. The way to fine tune the marketing strategy is to incorporate concepts found in the five-step decision making process that all consumers go through.   As the art buyer goes from recognizing his need to gathering information that will lead him to a possible purchase, to evaluating criteria affecting his possible purchase, to his actual purchase and to coming up with insights that happens during his post purchase, the marketing strategy of the art gallery is put into a test. INTRODUCTION The art market is slowly evolving. Art has evolved into many forms and galleries have transformed to accommodate a wide range of consumers. With the entrance of innovative technology, cultural diversity and faster access to information, art galleries been challenged to study and understand consumer behavior of this widening niche. â€Å"For the last few years, the media have trumpeted contemporary art as the hottest new investment. At fairs, auction houses and galleries, an influx of new buyers–many of them from the world of finance–have entered the fray. Lifted by this tidal wave of new money, the number of thriving artists, galleries and consultants has rocketed upwards.† (Spiegler, 2006) But amidst all this buying frenzy, sellers have remained steadfast to the consumer behavior theories that guide the markets. Buying behavior theories have not changed and remained formidable in figuring out what buyers want, why they want, how they avail of these wants and the factors that affect these decisions. Consumers of art hold special focused studies. Consumers who buy art also buy gas, groceries, basic services and insurance. Though there is culture in gas, groceries, basic services and insurance, these commodities does not directly fall under art. Art products and services are born out of a cultural industry. These consumers have their own consumer behaviors. â€Å"Consumer behavior is the process involved when individual or groups select, purchase, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. It is important that marketers understand consumer behavior because wants and needs are satisfied best when marketers understand the behaviors of consumers.† (Hawkins, 1998) Therefore, appropriate buyer behavior theories must be employed to so that marketing strategies to sell products in art galleries will be most appropriate, effective, efficient and economical. THE PRODUCT AND SERVICE Marketing strategies start with knowing the product or service. Characteristics of these items for sale will be essential in finding the consumers who would want to buy them. Art encompass a wide variety of products and services. Art galleries themselves have evolved into stores that sell different art genres depending on how one beholds something as art, from the flea markets selling antiques to the fine art galleries bidding by the millions. Applied and decorative art are products found in advertising, architecture and urban design. Crafts, jewelry, fashion, industrial, product and interior design fall under this art category. Entertainment art provides enjoyment services such as film, recording and TV programs. â€Å"Fine art is motivated by ‘art-for-art’s-sake’. It is the primary research and development segment of the arts industry. It generates ‘enlightenment’, i.e. it sheds light on the nature of the human condition – on the individual and society. â€Å"It is primarily in the fine arts that new talent and technique are developed; new scripts and scores created; and, new images and styles set. Results of fine art ‘R&D’, like the results of scientific research, are sometimes adopted by for-profit enterprises in and out of the arts industry. And, as in pure science, fine art is not financially self-supporting. The right to fail is an essential artistic and scientific freedom – a freedom that requires patience and risk-taking on the part of patrons, investors and audiences.† (Chartrand, 2000) Heritage art subsumes all kind of art. It feeds contemporary art and is the one that sets standards of the following generations. This art inspires creators and enriches artists through its integration of scarcity and aesthetic value while employing a sense of social relevance and cohesion.   Ã¢â‚¬Å"Between 1969 and 1989, heritage art yielded the highest return of all financial investment opportunities (The Economist July 1, 1989). Furthermore, theft of antiquities is the most lucrative international crime. Ounce for ounce, an antiquity can be more valuable than drugs. It can yield a higher return, at lower risk of being caught, and generally produces less jail time if one is convicted† (Chartrand 1992a). MOTIVATIONS OF THE ART CONSUMER A person who walks into an art gallery is differently motivated compared to a person who walks into a McDonald’s burger store. A company who buys a 10 million art work does so with objectives different from its putting up a building worth about the same cost. Consumers of art are motivated differently and theories defining these motivations can help marketing strategist clear marketing goals and activities. Maslow’s Heirarchy of Needs Abraham Maslow (1908-1970) has been one of the century’s great inspiration in personality theories. The Maslow’s Hierarchy of Needs as illustrated in Figure 1 has helped both researchers, scholars, scientists and most specially marketing executives on how to motivate clients and consumers. Maslow believes that man is motivated based on the level of satisfaction he can achieve at a particular time when the product or service is offered him. And the levels of satisfaction starts from getting his physiological needs, then his safety needs and subsequently his belonging needs, esteem needs until he arrives at his self-actualization. Figure 1. Maslow’s Heirarchy of Needs (Boeree, 1998) â€Å"Maslow suggested the intuitively appealing notion that humans must satisfy the most basic objectives before they can move onto â€Å"higher level† ones. Thus, an individual must satisfy physiological needs (such as food and liquid) before he or she will be able to expend energy on less fundamental objectives such as safety. Only when basic objectives have been met will a person move on to seek such objectives as love and belonging, and only a small minority of people make it as far as seeking self-actualization.† (Boeree, 1998) Art consumers at the art galleries are motivated to satisfy a certain level of need as illustrated in Maslow’s diagram. Art definitely cannot be eaten and cannot quench physical thirst. Consumers who are still struggling to satisfy their physiological needs in the normal circumstances will not buy Art. Art buyers are usually motivated to consume art to satisfy safety, belongingness, need for self-esteem and to perform their self-actualization. A person will buy art to safeguard savings. Certain works of art appreciate in value as the artist becomes more popular or when he dies. More than once, the cultural scene has witnessed these value increases and rich people have coveted owning these masterpieces not for their artistic magnificence but more for their financial value.   A person will buy art to satisfy belongingness especially if he or she finds himself trying to get into company of art buyers. Belongingness would sometimes overpower physical hunger especially in these modern days when people have gone towards the limits of individualism isolating themselves from social groups that provide comfort in belongingness. In the early years of high art, kings and queens would have their portraits painted by in house artists such as Michael Angelo and Da Vinci. These portraits help a person increase his self-esteem. Coffee shops, banks and other commercial establishment hang works of art in their walls not so much for decorative purposes but these products increase the company’s self-esteem. Their clients are able to admire the company knowing that the company they chose is of the cultured type and can afford these works of art. Based on the Maslow’s Heirarchy of Needs, the marketing strategy must realize that in order for art galleries to sell their products, it has to appeal to the motivations of the people walking into the gallery. These gallery visitors are basically interested in art and the curator must work on satisfying needs. Marketing campaigns must cater to satisfying client’s need to raise his self-esteem or need to satisfy his belongingness. Strategies such as knowing the client’s kind of groupie or the client’s thoughts of himself will be a few effective tactics towards forging a sale. FREUDIAN THEORY Though highly controversial and continuously debated upon by psychoanalysts, Sigmund Freud has been the most popular theorist of the century due to the sexual nature of his findings. Basically, he suggests that â€Å"(1) much behavior has a biological basis which is (2) often sexual in nature, and (3) that early experiences in childhood will have a profound, but unconscious effect on later life–e.g., people who are rejected in an early, â€Å"oral† phase of development may become â€Å"oral retentive† and end up as wine connoisseurs later in life.† (Hawkins, 1998) For Freud, people are motivated by their sex drives. Though some sectors of the scientific communities do not believe this, advertising, film and marketing have used the Freudian theories and have remained successful in the promotion and selling of their products. Cars, cigarette, alcohol and other vices have used sex at one point or another in their commercials, posters or corporate IDs. MTV’s have evolved into using pretty boys and sexy girls to get the maximum buying power of teenagers and young adults. Even new generation anime features voluptuous heroes, heroines and villains. Wonder Woman has never been as seductive and Superman has been redrawn to sport more muscles that spell musk. Though Freud never really thought sexuality in the new millennium context, evolutionists understands this kind of sexual motivation due to the inherent nature of human beings to help the species survive and sustain power over the natural kingdom. The only way to keep from extinction is to continue procreation. In Darwinian logic, motivation to procreation is as sensible as breathing. Sex has always helped sell art. Art from ancient Greece such as sculptures Adonis or Venus were sometimes seen as pornographic. Though these artworks of nudity became monuments of great cities and tourist destinations that earn millions of dollars, parent of little children still become uneasy explaining nudity in these kinds of art works. Marketing art with tactics from the Freudian theories that sex sells would make marketing of art forms planned in a way that it attracts sexual motivations from the buyers. Art galleries, when opening an exhibit usually employs wine, beautiful ladies in little black dresses and music that appeals to the possible clients. This type of marketing style that is guided by Freudian motivation theories supports art works that have sexual undertones already in them. Bar owner Schrager narrates the reason for buying an artwork. â€Å"According to Schrager, the decision to commission Clemente for the ceiling mural and lamps was an easy one. â€Å"I love Clemente’s work, and I thought a ceiling mural would be appropriate for the place and location. For me, a lot of Clemente’s work has sexual undertones, and I thought it would fit in perfectly in the bar.† (Silberman, 2001) MCGUIRE THEORY OF MOTIVATION McGuire’s psychology of motivation stems from his cognitive and affective experimentations. Thinkers are seen to carry out directed-thinking tasks. These thought systems in people illustrate their motivations.   Ã¢â‚¬Å"Five dimensions that together provide an inclusive description of thought systems were identified. Two dimensions are cognitive: (1) size; and (2) cognitive-affirmational bias. Two others are affective: (3) affective desirability bias; and (4) people-favorability bias. The fifth dimension is (5) cognitive-affective congruence.† (McGuire, 2006) McGuire believes that affective stimulus influence the cognitive aspect of human motivations more. Men and women have different thought patterns since they react differently to stimulus. Knowing this, it is important for art galleries to note who has the buying power when couples walk into the gallery to purchase the artwork. At culturally diverse markets, art managers need to address what could stimulate affective motivations in their clients. Sometimes, talking to an art manager who understands the client’s affective stimulus like race or culture is effective. â€Å"More buying power translates into more art-buying ability. Art dealers and publishers are keenly aware of this. But what they also need to understand is that while African Americans are looking to buy more high-quality art, they’re also looking to buy from dealers and publishers who understand them and will cater to them.† (Hagan, 2004) 5 STAGES OF DECISION MAKING PROCESS Equipped with the three motivational theories above, the next important part of the marketing strategy is integrating the promotional or advertising activities to the five stages of the decision making process that each art buyers goes through whenever they are in making a decision whether to buy, to buy later, or not to buy. Source: http://www-rohan.sdsu.edu/~renglish/370/notes/chapt05/ Problem recognition is the stage where the buyer becomes aware of his need. Awareness of needs does not happen like magic. Need is stimulated. The client must be aware of his need from its unconscious state to the conscious and articulate status. Commercials that stimulate problem recognition are effective because they can visually show what the client does not have and therefore, just by looking at advertisement, the client realizes his lack of that product thereby moving towards the process of coveting the product for himself. A blank wall will stimulate a need to buy art. An empty corner can stimulate a person to acquire a statue. Occasions and celebrations from birthdays to monthly anniversaries to grandmom or grandpop days and other more outlandish occasions can also create the rationale to make the consumers think of buying art. The second phase is where the client begins to look for information that will lead him into being able to find the product or the service that can quench his need. In the case of art galleries, a person must be able to find the art gallery. This ease of art gallery access will be attained with proper promotions and advertising. Art gallery accessibility geographically will also be essential in attracting buyers who are currently looking for information so satisfy their needs. The Internet is the latest virtual shop where buyers from around the world can be tuned in at the same time. With the Internet platform as marketing tool, selling is definitely without borders and without pressure of time. The buyer from spread of mouth information can also acquire details on how to locate the art gallery. Employers had always stressed good service because positive feedback is the gateway of businesses. With the information at hand, the consumer goes to the third stage of the decision making process which is the evaluation stage where alternatives are ranked. â€Å"This stage establishes the criteria for evaluation, features the buyer wants or does not want. Rank/weight alternatives or resume search. May decide that you want to eat something spicy, indian gets highest rank. If not satisfied with your choice then return to the search phase. Can you think of another restaurant? Look in the yellow pages etc. Information from different sources may be treated differently. Marketers try to influence by â€Å"framing† alternatives.† (classnotes, 2006) Art galleries’ marketing strategy must make sure that the criteria set by its consumers are achieved. After product characteristics, price is usually the next criteria that the client considers. For art, the prices depend on a flexible standard. Other pieces are â€Å"priceless† while other art products are set by how the community valuates the artist. This is where the talent of the art manager or the curator comes in. Framing the art product, literally and figuratively spells putting on more weight on the piece or turning the off the client’s needs which will surely fail selling the product when the fifth decision making process starts. The fourth stage is the purchase stage. The buying value is affected by three possibilities as the client decides from whom to buy, when to buy or if the client decides not to buy. Purchase from art galleries will be affected by the terms of sale, credibility of the establishment and return policies. Tax information on artwork is an important information that will tip the scales towards the sales. A news clipping shows reaction of buyers and galleries on impositions of added tax to art pieces. â€Å"Paying an 8.8 percent tax on art doesn’t discourage him or his wife, Virginia, from buying, but he said he could imagine â€Å"it would slow some people down.† That’s what worries the Seattle Art Museum.† (Hackett, 2005) The atmosphere of the art gallery, and happiness of the shopping experience influences the time of sale. Some galleries maintain calmness in the gallery depicting unstressful experience for the buyer. Especially with purchases of millions of dollars, the atmosphere must be as much stress free as possible. The last stage of the process is the post purchase stage where the client reflects on the purchase that he did. The buyer usually compares the purchase with his expectations based on the need he originally formed. In the post purchase stage, either the art consumer is satisfied or unsatisfied with the purchase. Customer satisfaction or dissatisfaction is affected by his value perceptions. Art buyers know there is inherent value in art works. Physically, art is just a piece of paper or canvass with pigment but the images and visualization that the artwork shares to the consumer is what is of value that have been purchased. For artwork, one piece may create more value to another person depending on the level of beauty value he gets from the work of art. His satisfaction therefore depends on the value that the art product or experience in buying the artwork communicates to the buyer. Art galleries are cultural venues where patrons are soon established. The repeat-purchase behavior found in the art galleries must be high and excellent because these repeat buyers are also automatic promotional agents of the art gallery. Appreciating an art piece in a hotel lobby, an interested consumer would normally ask where the piece was bought. And that is first lead of the art gallery that happens outside the gallery. Patrons of the art help in lessening the cognitive dissonance of art consumers. When there is a feeling of anxiety after purchase, the consumer looks for elements outside his decision that would help him be assured of his purchase and publicity of the art gallery’s success or social responsibility or how famous people patronize the gallery helps in relieving cognitive dissonance in post purchase stages of consumer decision making process. CONCLUSION Everyone buys art at one time or another. The time and cost of art that an individual buys depends on his motivations as incorporated in many studies in consumer behavior backed by psychological discourse and experimentations. With the need for the art industry to profit and keep the industry afloat, marketing strategies benefit from these motivational theories. It is safe to note that whenever a painting or a piece of art lands in a hotel lobby, or a financial establishment, a museum or simply in a living room wall, much human activity has been put into it that basically further increases it s social and cultural value. References Boeree, George. 1998. Abraham Maslow. Retrieved October 31, 2006 from http://www.ship.edu/~cgboeree/maslow.html Chartrand, Harry Hillman. 2000. The Public Life of the Arts in America†¨Joni Cherbo and M. Wyszomirski (eds),†¨Rutgers University Press, April 2000 Classnotes. 2006. Consumer Buying Behavior. Retrieved October 31, 2006 from http://www.udel.edu/alex/chapt6.html Silberman, Vanessa. 2000. Results of Consumer Survey Shed Light on Art Buying Behavior. Art Business News, Nov, 2000 Hagan, Debbie. 2004. Black buying power shows strength in art: growing incomes and more national exposure of African-American art translates into a widening base of art buyers – news. Art Business News, Jan, 2004 Hackett, Regina and Michelle Nicolosi. 2005. Art collectors fault state agency on tax issue. Seattle Post – Intelligencer Reporters. Friday May 27, 2005. Retrieved October 31, 2006 from http://seattlepi.nwsource.com/local/226106_reactart26.html?source=rss Hawkins, Del I., Roger J. Best, and Kenneth A. Coney (1998), Consumer Behavior: Building Marketing Strategy, 7th ed., Boston: McGraw Hill. McGuire, William J. & Claire V. McGuire, Yale University. 2006. Cognitive versus affective aspects of phenomenal thought systems focused on persons. Retrieved October 31, 2006 from http://www.sydneysymposium.unsw.edu.au/1999/abstracts.htm Spiegler, Marc. 2006. Time to Reform the Art Market? The Art Newpaper. Retrieved October 31, 2006 from http://www.forbes.com/collecting/2005/05/30/cx_0530conn_ls.html

Management Planning Paper Essay

The Boeing Corporation is the world’s leading aerospace company and is the largest manufacturer of commercial jetliners as well as military aircrafts. Boeing has teams that manufacture missiles, satellites, defense systems, and communication systems. NASA turns to Boeing when they need something and Boeing operates the International Space Station. Boeing has a broad range of capabilities and skills, which is probably the reason they are the world’s leading aerospace company. With the Boeing headquarters in Chicago, more than 170,000 people in 70 different countries find themselves employed with the corporation and most of them hold a college degree (Boeing Corporation,  2012). It takes many hard working employees and managers to make Boeing a successful corporation. This paper will discuss the planning function of management, analyze the influence of legal issues, ethics, and corporate social responsibility and their effects on management planning. I will also analyze factors that influence the company’s strategic, tactical, operational, and contingency planning as they relate to the Boeing Corporation. The planning function of management is the process of setting goals within the corporation that are expected to be achieved over a set period. Therefore, Boeing got to be the world’s leading aerospace company by setting such goals. The Boeing Corporation has engineer departments, sales departments, mechanical departments, and product testing departments among a few others. Each individual department will have set goals put in place by corporate and guidelines regarding how they should achieve the desired goal for each project. Each goal is designed for each department to become the most efficient in their levels. There are six steps in management planning. The steps listed in provided course materials are situational analysis, alternative goals and plans, goal and plan evaluation, goal and plan selection, implementation, and monitor and control (Thomas S. Bateman, Scott A. Snell,  2009). Step one gathers and summarizes information that is in question. It examines current conditions with an attempt at forecasting future conditions. Step two generates alternative goals that may be used as an alternate if the first desired plan does not ork. Step three evaluates the potential of the alternative goals and prioritizes/eliminates ones that might or might not work. Step four in management planning is the selecting of goals believed to be most appropriate and feasible by the managers. Step five implements the goals and plans into action by managers. Goal achievement is likely to be linked to the organizationâ₠¬â„¢s reward system to encourage employees to achieve the goals and implement plans properly (Thomas S. Bateman, Scott A. Snell,  2009). Step six is essential in making sure goals and plans are met. If the goals and plans are not monitored and controlled managers would not know if they were ever met successfully. Boeing the huge corporation that it is has had its fair share of legal issues. The corporation has to pay special attention to detail when it concerns obeying the laws and regulations in regard the manufacturing of aircraft. The planes must be tested for safety and flying ability before they ever hit the mainstream public. Notices on the aircraft tell passengers when they should be buckled and when it is considered safe to unbuckle. Engineers have to provide manuals for the aircrafts in case any issues may arise when in use. Ethical issues come into play when Boeing makes bids to other corporations like the military or NASA. They are not allowed to charge prices that people believe to be unfair or make any changes after things have already been agreed upon. This means that the sales department has to plan how much they want to sell their product for. The main corporate social responsibility that Boeing has is safety. They have to engineer items safe for the public to be on/use. With Boeing being the world’s leading Aerospace Corporation, millions of people rely on the use of their products. That means that engineers have to know the latest safety information and managers have to make sure that they put the safety information to use. Strategic planning is used by the Boeing Corporation when making new aircraft and other items. They have to figure out how to market their item just right so that buyers will be interested in it. This planning has led Boeing to make planes more efficient and comfortable for passengers to ride on. Tactical planning is organized for competition, such as Airbus and demand for product. Boeing is a competitor of Airbus, which is another aerospace engineering corporation. Boeing has to be aware of competitor’s new products and when they will be released. This means that they have to formulate and release products either better or more efficient than the competition’s. Operational planning identifies the specific procedures and processes required at the lower-levels within an organization (Thomas S. Bateman, Scott A. Snell,  2009). So within the Boeing Corporation this would be those who deal with the delivery schedules and human resources departments. Every plane that takes off or leaves an airport has to be scheduled and the arrival/departure times displayed so that the public is aware. Human resources is responsible for the hiring/firing of Boeing’s many employees and any issues consumers may have with a product or service. If someone believes that they did not have a good experience in the flight he or she would call the resource department, and the department would most likely do everything in his or her power to make the person feel better. Contingency plans are put in place in case of any challenges that may arise when making their products. A good example of Boeing’s contingency plan is in 2008 they were trying to produce 40 aircraft a year but the United States hit an economic crisis. This meant that Boeing had to cut back their number of aircraft being created so they did not feel the effects of the economic crisis. So Boeing did not become the world’s leading aerospace corporation by doing nothing. It took hard work, planning, and management. There are six steps in management planning that corporations follow to try to ensure their survival in a competitive world. Boeing has had its fair share of legal and ethical issues and tries to abide by the rules and regulations for safety set forth by the goverment. Boeing tries to keep a strategic plan when creating new products and a tactical plan on how to market their items.

Describe a football game Essay Example | Topics and Well Written Essays - 750 words

Describe a football game - Essay Example So the last game was to determine who would win the title. Manchester City was on top of the league table position because of the goal advantage though; to become a champion of England only one thing was left to do. Manchester City had to earn more points in the last game of the season against the club from London than its rival, Manchester United; only this way the City would finally win the title. In other words, Manchester City fans couldn’t demand anything less but the victory and three points, which had to secure the title for their club. The game started at 1:45 pm UTC sharp. Etihad Stadium was full with the City fans carrying Manchester City flags with bold letters written on them: â€Å"LOUD, PROUD, And LOYAL† (Steinberg, n.p.). Everybody seemed to know the importance of that game; even the players themselves appeared keen and energetic as they marched from the dressing room to the pitch, while all the City fans were rising up in celebration. The Etihad Stadium was full of joyous noise as each City fan was celebrating the success of the team, which everybody was sure about. When the referee Mike Dean blew his whistle to indicate the start of the game, every Manchester City fan rose up; what followed was a deafening noise as the fans tried to show their support to the selected eleven men on the pitch who were to carry on their backs the great responsibility for the success of the club, which had not won the Premier League title for many years. The game started on a high note as each team was trying to score a goal. The importance of this game and its result would have an immense effect on both teams. The feelings and emotions of the players were high as each team tried to secure the needed result from the game. Meantime, twenty minutes of the game passed: Manchester United scored in their game against Fulham. Etihad Stadium went mute as fans knew that if the City happened to lose or draw, then the United win would help them take the league title again. Faces of players on the bench could be compared to that of a crying baby wanting her mother to come over and pick him up. 38 minutes passed: Manchester City broke the deadlock with Zableta scoring a supremely amazing goal from a close range. At that moment, the stadium went wild, with the City fans holding each other’s arms and singing the club’s anthem in unison. Someone could mistake Manchester City coach for a teenager as he was jumping all over the field celebrating. Manchester City fans were holding and hugging each other and someone could mistake it for a world hugging day. This did not last long as QPR responded with an exceptionally stunning goal from Cisse. The few QPR fans at Etihad ran wild. Their little number could not be compared with the wild noise they made in their celebration. The other corner, City fans, was so quiet that one could think the world was coming to an end. At half time the result remained 1-1. This appeared to make the City coach insane as he kicked every water bottle around him while heading to the dressing room (Steinberg, n.p.). After half time, the City fans though being shocked with the result seemed to encourage their players whatever it took. They kept singing the club anthem, which they did while holding each other’s arms when the City scored first. Their celebration got a blow at 68th minute, when QPR scored another super goal. At this instance, both the City technical team and fans appeared to be shocked. Every City fan was quite, and their wrinkled faces spoke for them even more

Business Intelligence in the Company's Management Practices Essay - 1

Business Intelligence in the Company's Management Practices - Essay Example Whole Foods Market depends on organizational structure to ensure performance that would impact employees and customers.   Since January 2001 Whole Food Market has experienced an increase in sales, profits, and stock prices.   The success of the company has flourished from the hard work of team members and strong leadership throughout the company.  Ã‚  Whole Foods Market depends on organizational structure to ensure performance that would impact employees and customers.   Since January 2001 Whole Food Market has experienced an increase in sales, profits, and stock prices.   The success of the company has flourished from the hard work of team members and strong leadership throughout the company.  Ã‚   The Executive Team, also known as the E-Team, consists of the Ceo, Co-Ceo, Company President, Vice President of Growth and Development and the Financial Officer.   These five leaders work together to improve the company’s performance and production through decision ma king.   Unlike many companies, Whole Foods’ E-team discusses and debates their ideas until they all come together in agreement as a team.   In doing so, they are able to provide the company, customers and team members with the proper attention and performance needed. Co-CEO Walter Robb and Company President A.C. Gallo, are responsible for operating the company’s marketing process, purchasing products from suppliers and vendors, and distributing products to all twelve regions.     These twelve regions include the United Kingdom, Southern Pacific, Northern California, Pacific Northwest, Rocky Mountain, Southwest, Midwest, South, Florida Northeast, Mid Atlantic and North Atlantic.   Within these regions, there are over three hundred stores, five commissaries, nine distribution centers and over fifty-four thousand team members.     Robb and Gallo’s goal and commitment are to purchase and distribute from local vendor and suppliers quality products that will attract customers to shop at local Whole Foods stores.   When customers are satisfied with products this makes an impact on the company which in turn produces growth, productivity and prosperity. As the years continue to move forward, E-team will keep working together as a collaborative leadership team to influence and lead Whole Foods Market into remarkable growth and success.   Because of its well-developed structure, Whole Foods Market will continue to make a great impact on customers, employees and suppliers.

Information Systems Essay Example | Topics and Well Written Essays - 2500 words - 2

Information Systems - Essay Example In spite of maintaining a high performance on the business parameters, Comair was simply grounded for a full 3 days during the peak holiday season because it faced a highly damaging IT risk issue on December 24, 2004, when the company’s Information system for managing the scheduling of the crew and flights crashed. It is impossible for an airline to fly when its mission critical crew scheduling system fails. In case of Comair, this IT failure resulted in a loss of approx $20 million which was actually wiping out it previous quarter earning of $25.7 million. This report is a study in the Comair Information systems and highlights the gaps between the IT strategy and business strategy. The report also attempts to suggest an information system which can take care of the gaps between business and IT strategy so that such failures as mentioned above are prevented as much as possible as well as identifies the people, technology and organization issues which Comair must take into account before building a resilient information system. Comair information system was purchased from SBS international in the year 1986 after union and federal regulations forced Comair to meet higher standards in its management procedures. To comply with the regulations, Comair leased software from SBS International to track & schedule its flight crews. The system worked admirably and was a welcome relief for the staff who were managing the schedule using the pen & paper until then. As the business started growing, Comair felt a need to upgrade its information system as the existing system was written in FORTRAN for which there was no in-house expertise available. Moreover it was the only system using old IBM AIX platform compared to current HP UNIX. Following table lists down the milestones in Comair’s IT journey until Dec 24, 2004 against their business strategy. As can be clearly seen from the comparative